Variable Text in Message Bodies

Similar to Mail Merge, you can now add variable text fields (first and last name) directly within your message body. This feature can help make your messages feel a bit more personal instead of appealing to a large audience indirectly. While there is an informational tool tip listed to the left of the message body area reminding you of the feature, you can manually type in either {{FirstName}} or {{LastName}} exactly as shown, right into your message. Upon receiving the message, the respective information of that recipient in your account will show in the text or email that they receive.

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